By now, most of us have seen videos of our friends, family members, and colleagues dumping buckets of ice water on their heads in support of Amyotrophic Lateral Sclerosis, or ALS, research. The gambit has raised about $80 million, but perhaps more importantly, it's become a viral marketing tool, raising awareness for a devastating neurological
The Ice Bucket Challenge has done wonders for ALS. Now Palestinians have a new challenge for you.
Por Laura Colarusso